Hello everyone, here is my sad, but subtle attempt to make a Starbucks ad look even better than attempted. Here in the first ad we see the stable red cup that comes out every holidays when you buy a piping hot coffee or hot cocoa from Starbucks.
Old Ad
New Ad
With mint being such a big hit during the holidays I tried to go with the phrase “Christmas in a cup” with the literal picture of the Christmas tree.
I was able to find both of these images on Pinterest. Both of which the links have been added below each ad.
I was trying to recreate the feeling and just a little more of the feeling you get when you taste a warm peppermint drink on a cold day.
Hello everyone! Have you ever wondered how a magazine edits? To make the pictures and the reading appealing to the eye? Well today is your lucky day as I break down one of the most well known Magazine, The National Geographic. With its raw and beauty it shares of the worl.
This article, “Vanishing Voices” by Russ Rymer and Photos taken by Lynn Johnson allows the reader to understand the devastating truths of how there are endangered languages around the world. This one loss is only a domino effect on so many other aspects of these small micro-cultures. I highly recommend this article as it moves and educates you of the many beautiful and unique cultures we have all around the world. I will add the link below for you to read:
We will go over typography and an introduction of photography technique that are often found in mass media.
Here we have the two different typography, Script in the smaller font and Slab Sarif. These two are different enough that you can see a soft difference. They are easy to read and you can tell which is the title verses and reading content verses the descriptive content. You can tell which is Slab Serif due to the horizontal thick Serifs. You can tell which is script because of how it kind of slants and very fancy looking.
The editor even added the two different font sizes for both the reading content and the title. This allows the readers eye to naturally read from top to bottom and left to right. You are not confused about what the article is about before you start reading it.
Here we have the photo by Lynn Johnson. She captures this photo so well with her technique using rules of thirds. She also takes advantage of the light with the shadows provided from the golden hour. It is beautiful and very fitting for this theme.
Depth of Field
I wanted to keep up the theme as well with using my light. Wether that be my own lamps or the sun. In this photo I was able to demonstrate the depth of field. I was able to focus on the face rather then the whole landscape and the portrait of Austin Stacey.
Rules of Third
Another example I was able to follow was the rules of thirds. I don’t think I was able to capture it as well as Lynn Johnson, but the similarity is there. I was able to capture the shadow and use the rules of thirds.
Leading Lines
Last but not least I wanted to show another example of technique photographers use, leading lines. Here the eye naturally can see the artist way of leading lines. It creates a peaceful look and not so much chaos of too much content.
All of these techniques are a great starting point for anyone posting or sharing content. It allows the client or reader to easily get the message and not take too much time to try to understand it. It creates a peaceful or bold look. It allows the reader to walk away with at least one thing to remember and think of when they walk away from your work.
This original ad was found on Pinterest. It is an health add of what to consider for your diet in order for you and kidneys to stay healthy. This ad was sponsored by Fortis. We can all take a note or two when trying to be aware of the impacts of kidney disease and how to prevent it. But this blog isn’t about purpose of the ad. This blog is to train the public eye on how daily ads like this catch our attention. How this visual media is able to send the public a message and it sticks with us through out the day.
To start off we will go into the contrast. From the forrest green to the white font of the words, this allows you to read the message easily with out straining your eyes. This artist will do this in order for message to grab your attention. Not one of the same colors are too close to each other that it makes it confusing or hard to read. Another one you can see it the first sentence size of the font is drastically larger then the second sentence as though the message comes across as though you have the power to keep your kidneys healthy. Just some food for thought.
Proximity is the second use for visual media. Here space is not something to be afraid of. The simplicity of this ad allows you to quickly pick up the message that the sponsors want you to take away. The space also allows you to see an example of the type of food you should be eating. The broccoli is in the shape of kidneys. The message that follows underneath it allows you to put the two together. At the very bottom of the ad you have the information of where you can gather more research of the topic and why it is advertised.
Alignment is our third tool when creating content for visual media. Although alignment down the middle is typically overused, in this case with the image of the broccoli it looks very creative. It is easy to see what belongs where and easy for the public eye to follow the message till it makes sense.
Color I think goes and in hand with contrast. It is important to keep in mind the colors that complement one another as well as help portray the message you would like to share. Here they picked the appropriate color of green as to push the consumer towards and healthier route. To consider the amount of greens that the individual consumes.
Last but not least is our tool of repetition. Repetition allows the content to make connection and makes the image cleaner. The content isn’t throwing so much information. It is professional and clean. Hear the font colors are the same for both the message and for the sponsors. The other thing you can see here is the typography that is used in both the first two sentences.
These five principles will help any designer avoid to fall into any traps that might not get the message across. These principles will be organized and flattering to the public eye. Remember it is contrast, proximity, alignment, color, and repetition that can take an mediocre work and make it look professional.
Baby Love Fern 